Lucia Veste is a highly experienced IT executive with a strong background as IT Head in companies of different sizes and industries. She has worked in pharmaceuticals, logistics, shared solutions, internationalization, aviation, and retail. Her diverse business experience has given her a keen strategic vision and a strong focus on innovation, resulting in effectively aligned PDTI with business strategy. In recent years, she has been accelerating digital transformation in companies to strategically reposition them in the market, improve customer experience, and increase operational efficiency, as well as creating new business opportunities. She has received numerous awards and recognitions for her leadership and innovation in the IT sector, including the CIO Laureate Award in 2021. She holds several postgraduate degrees and certifications in IT, business administration, COBIT, ITIL, PMI, CMMI, ISO9000, ISO27000, SGSI, ISSAC, SAP, DPO, among others.