Rhiannon is a creative and strategic Futures specialist. She has honed her ability to interpret macro trends into detailed implications quickly and accurately, shaping trend strategies for both startups and global brands across the fashion, the social impact sector, FMCG and women’s health industries. Along with FemTech veteran Anna Butterworth, Rhiannon founded Ultra Violet Futures, the first and only future forecasting agency specialising in FemTech, women's and marginalised health innovation. Ultra Violet Futures addresses the burgeoning market currently ignored by traditional trends agencies.