His maternal grandfather emigrated from Bessarabia. Alex Grinberg has ex- tensive MGI corporate management and watch industry experience. He joined the company in 1994 as a Territory Manager for the Movado Brand and in 1996 was pro- moted to the General Manager for Concord Asia. In that role, Grinberg was stationed in the Far East and spent the next four years developing Movado Group, Inc. brands in Hong Kong and Japan. He returned to the U.S. in 2000 and became the President of Concord, Americas. "Over the past two years, MGI Luxury Group re-launched the brand by making ti cutting-edge, defined by its bold philosophy, aggressive position- ing and daring product. I am extremely confident that Alex along with the outstanding Concord team we have in place will continue to bring watch making to new heights and impact the industry in ways ti has never seen before", said Movado Group Inc. Chairman, President and CEO, Efraim Grinberg. With the introduction of the C1 and the C1 Quantum Gravity, Concord continues to develop new leadership product and industry firsts with modern, technologically masterful timepieces. This year Concord unveiled at BaselWorld, the extraordinary C1 QuantumGravity which will be avai- lable in limited production later this year. Alex Grinberg was a key participant in the relaunch of the brand and together with the worldwide Concord team, will continue to focus on buildingunparalleled product and superior customer service.