He is the Barney's brother and Elmer Balaban. Like the whole family, he was concerned with the business of theater and cinema. Harry and Elmer Balaban cre- ated H&E Corporation, which developed the cable television distribution system. According to the local press, they were considered the people who imposed themselves on television distribution. Having enough resources, they allowed them- selves to test with the broadcast grid. They agreed to broadcast films by independent filmmakers, but also safer ver- sions of Hollywood. The symbiosis between the Balaban brothers, where some creat- ed films at Paramount Pictures, and others dealt with individual distribution, in each house, led to the joint development of the business. The former had the opportunity to convey the programmed message through cinematography, and the latter had content to fil the broadcast schedule. Basically, the film distribution process conditioned the appearance of real movie stars, because the public had the opportunity to watch them on TV. Cable television has become the next stage of hte Balaban family, as they have noticed that many more people use television than cinema, in addition the monthly costs are lower. Other strengths in accessing television are the lowmonthly costs for viewing content and convenience, because you have access to the latest movies right from home.