The son of Jorge Werthein. Lucas is the head of technology and production at Cactus. Bridging creativity with technology in an organic and powerful way, he specializes in identifying efficiencies and resources that bring seemingly impossible projects into the realm of reality and feasibility. Lucas has directed technology-oriented projects for clients such as Beyonce, Samsung. Apple, Ai Weiwei & Olafur Eliasson, MIT Media Lab, MTV, Intel, DirecTV, Coca-Cola and others, has work at the Victoria and Albert Museum in London, FILE, and Creators Project and taught in the Design and Technology MFA at Parsons School of Design. Lucas work has been on display at the Victoria and Albert Museum in London, FILE, and Creators Project and he has taught in the Design and Technology MFA at Parsons School of Design. He has also received notable accolades for his projects, including: Interior Design's Best of Year Awards - Rising Star, Innovation (2021), Frame's Festival of Design Innovation -Best Use of Digital Technology (2020), and Fast Company's Innovation by Design - General Excellence Finalist (2018). With 15 years of experience, Lucas works with current and emerging technologies (including AI, AR, VR, data visualization, machine learning, loT) to tell effective, resonant stories that speak to the future intersection of digital and physical spaces. When he's not visualizing data and ticking off boxes, Lucas enjoys unplugging from his own tech devices to surf and practice martial arts.