Marina Sirotsky is the daughter of Nelson Pacheco Sirotsky and the grand- daughter of the founder of the Grupo RBS media empire, Mauricio Sirotsky Sobrinho. She graduated with honors the Pontifical Catholic University of Rio Grande, Faculty of Psychology during 2000-2004. She was awarded the title of the best graduate of the Faculty of Psychology. She later obtained an MBA in management and strategy at the Business School of the Instituto de Empresa, Madrid. Marina has also participated in executive programs at Columbia University and Harvard Business School. Marina began her professional career in human resources at Grupo Votorantin, as an intern, where she was responsible for technical and training programs, e-lear- ning platform and other development programs, in addition to organizational climate research. Two years later, Marina turned its attention to consumer behavior. For five years, Marina Sirotsky has worked in brand management with a strong focus on strategy and behavior, with clients such as Vivo, Grupo Ambipar, E-Bricks, Wal-Mart and others. She is a member of the board of the Mauricio Sirotsky Sobrinho Foundation, which makes great efforts for the community and finances many fields, such as educa- tion, initiatives, women, etc.The most recent projects are Maromar Investimentos and Scola de Pais 018, both in Brazil.