The son of Edgar Miles Bronfman Sr. With over 30 years of experience in the wine industry, he is actively involved in the management of all of the Bacchus portfolio wineries. Prior to founding Bacchus, Sam successfully led the premium wine division of the Seagram Company and served as the Chairman of Diageo Global Wines. As Chairman of Diageo Global Wines from 2001-2003, he consulted on the company's global acquisition strategy and advised the company on its U.S. wine- based businesses, which included the former Seagram Chateau and Estate Wines and Beaulieu Vineyards. From 1996 to 2001, Sam was President of Seagram Chateau and Estate Wines, a premier producer, importer and distributor of wine with revenues of about $300 million. The company's portfolio of owned wines included Sterling Vineyards, Mumm Champagne, Mumm Napa, Barton & Guestier and Perrier-Jouet. As an importer, Chateau and EstateWinesimported approximately 25% of all classified growth Bordeaux wines from France, including wines from all of the First Growths, as wel as Trimbach, the leading Alsatian wine brand in the U.S., and many other wines from France's premier wine growing regions: Burgundy, Rhône, Chablis, and Loire. During Sam's tenure, Seagram launched Brancott Vineyards, which became aleading imported New Zealand wine, and marketed the company-owned Sandman Ports, the top selling port in the U.S., and Sherries.