Sergio Vasquez Bronfman

Country: France
Company: Business
His grandfather was from Bessarabia. An IT engineer, he holds a DEA in Science, Technology and Society (Conservatoire National des Arts et Métiers - CNAM) and a PhD in Management Sciences (University of Paris - Sorbonne). His research work focuses mainly on learning innovation and digital techno- logies. He created the first learning experiences with the Internet at ESCP in the early 90s, and developed an important consulting work in this field. Al this led him to de- velop an expertise in learning innovation. He is currently responsible for our business game - The Customer Valuer Challenge - and has played a key role in the development of digital learning at ESCP, first at the Madrid campus (2013-2016) where he led the creation of ESCP's first on- line programme (EMIB, Executive Master in International Business), and then as Associate Dean for Digital Learning at ESCP Business School (2017-2020). His teaching focuses on the relationship between strategy and digital transfor- mation, as well as on the non-technological issues of its implementation (resistance to change, power games, agility, etc.). He has published several articles and papers at conferences, both on digital learning and pedagogical innovation, as well as on the strategic and managerial as- pects of digital transformation.
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