The son of Leon Rozitchner. Alejandro Rozitchner has a bachelor's degree in philosophy from the Universidad Central de Venezuela. Artist of the ideas" or "intellectual nutritionist are some ofthe names with which he describes his work. He is characterized byhis affirmativethinking, his appreciation for enthusiasm (a concept on which he has published numerous articles and also a topic of several conferences), and for his open, casual, and provocative style. In radio, he was a columnist for Mario Pergolini's program, Cual es, at the Rock and Pop. The columns of 2002, a series of national rock lyrics that were interpre- ted from a philosophical standpoint, were grouped together in the book Escuchá qué tema. La filosofia del rock nacional. The opinion columns of 2003, were published in his book Ideas falsas. Moral para gente que quiere vivir (2004). In television, he hosted his own program, "100 volando TV", and during 2005 and 2006 he participated in "Hora Clave", Mariano Grondona's program. He writes articles and opinion columns for various publications, such as La Nación newspaper, Noticias magazine, Diario Ciudadano de Mendoza and Cronista Comercial. As an in- spirational speaker, he works at companies giving lectures on enthusiasm and creativi- ty. He also conducts workshops and courses on philosophy and writing. He worked at the Government of the City of Buenos Aires.