Daughter of Adolfo Grobocopatel. Los Grobo business model - The company's leitmotif "Juntos Agregamos Valor", i.e. "Together we build value",is at theheart of its network. Its focus on association with the best technicians and farm service suppliers to run all farming related activities - thus avoiding any investment in land, machin- ery, equipment, or warehouses - is the core competitive advantage for Los Grobo. The company benefits from highly specialized services at competitive cost instead of in- creasing its own fixed costs, preferring to build a unique network of professional farm services rather than a heavy fixed-cost structure of its own. Today Grobosoft is also integrated with further applications such as the cus- tomer relationship management software SugarCRM, the enterprise resource plan- ning software Softcereal, theprecision agricultural management tools of ArcGIS, and access tools such as Qlik View andthe Microsoft Exchange Server 2000. Besides ISO 9001, Los Grobo is capable of providing RTRS certifications (Round Table on Responsible Soy Association), of which it is an early and current board mem- ber. The company also subscribes to ISCC (International Sustainability & Carbon Certification), they have signed the United Nations Global Compact to achieve the Millennium Development Goals, and they participate in GRI,the Global Reporting Initiative for reporting the triple bottom line.