Nicola Palmarini is a director of UK's National Innovation Centre for Ageing (NICA) a world-leading organisation, created with a £40 million investment from UK Government and Newcastle University, to help create a world in which we all live better, for longer. Before was the AI Ethics Lead at MIT-IBM Watson AI Lab and Aging & Longevity SME in IBM Research in Cambridge (USA) more recently served as head of digital strategy the fin-tech startup Tinaba.com.