"With over 16 years of experience in marketing and brand digital transformation, Eran Arden is leading the change in the way skill-building and rehabilitation are delivered today, building the first therapy as a service skill-development cloud platform and disrupting a $54B market. In 2000, Eran founded Tribal DDB Tel-Aviv, one Israel's first interactive agencies, a subsidiary of Worldwide DDB, Following in 2003, Eran co-founded Grey Interactive, the Israel branch of Grey Worldwide, partnering with Israeli and global clients, leading digital transformation and storytelling for global brands and start-up companies. In 2006 Eran Published his first book, KADIMA TAKLICK, which illustrates the revolutionary impact of marketing and advertising in the digital age, with a feature on political campaigns. In 2007 he founded G-Factor, an Israeli Startup Accelerator Program working with more than 30 new ventures and founders. With over 16 years of professional work experience as Chief Executive Officer, Founder, Visionary, Investor, and an expert in International Markets, he worked with the leading international brands such as Nike, Volkswagen, Unilever, Audi, and P&G. "