Assia Riccio is the Founder of Evolvin’ Women, a platform that helps hospitality businesses embed social responsibility in their HR practices by connecting them with unemployed women from developing countries determined to build a brighter future in hospitality for themselves, their families and communities, despite the challenges they have faced growing up. Due to her commitment to the Sustainable Development Goals #4, #5 and #8 and her work in the field of equality of opportunity and inclusion through Evolvin’ Women, in 2017 Assia became a member of the UAE task-force for the 7 Women’s Empowerment Principles (WEPs), a collaboration between the UN Women and the United Nations Global Compact. As a result of embedding social responsibility in HR practices within the hospitality industry, in 2018 Evolvin’ Women became one of the first microenterprises to join the United Nation Global Compact and was presented as a sustainable tourism initiative for women at the Women’s Economic Empowerment Global Summit organised in the UAE by NAMA and UN WOMEN, the African Women in Tourism Summit, the Arabian Travel Market in Dubai and at the ChangeNOW Summit in France where Evolvin’ Women was selected by the Dubai Government to represent Dubai on sustainability.