After a successful career of establishing reputed businesses in the consulting, education, and digital sector, added to the experience she formerly acquired working with leading international consulting firms, offering advisory services on a strategic and operational level for various entities in the logistics, trade, government and other sectors, Hala’s role has evolved to that of Chief Executive Officer of Nabni.com. In her role as CEO of Nabni.com, Hala's mandate has been that of helping address local and international construction and building materials sector challenges constituting sector priorities. This time through facilitating trade and reach between construction and building material suppliers and customers in the Region and potentially around the World. Recognizing the fast growing and escalating number of challenges of this sector including the vast untapped opportunities, Hala has embarked on a vision of organizing the Construction sector. Aside of her role with nabni.com, Hala sits on the board of several companies, is a renown public speaker, and is an active author, with her latest published book being ‘Leadership Excellence’, additionally an author of numerous children books and a passionate horse endurance rider.