Mona Ataya is the Founder of mumzworld.com, the Middle East’s First and Largest shopping site for all things Mother, Baby and Child. Prior to mumzworld, Mona has had a track record of impressive and diverse international experience building global brands. Mona started her career at Procter & Gamble, Cincinnati, USA, at age 20 after graduating with a dual honors degree in marketing and finance. Mona spent years at P&G working on leading brands in P&G’s Soap Sector. After Procter & Gamble, Mona moved back to the Middle East region working with another FMCG giant, Johnson and Johnson MENA followed by Johnson and Johnson Europe managing a broad portfolio of leading global brands including ph5.5, Neutrogena, Clean & Clear, Piz Buin and Johnson’s Suncare. Mona led the re-launch of Johnson’s Suncare and Piz Buin brands in Europe and was a member of the global skincare franchise board. It was in 2000 that Mona’s Entrepreneurial appetite surfaced. She left Johnson and Johnson Europe and joined a startup team as the VP marketing and Co-founder of Bayt.com – a concept that was soon to prove to be a truly revolutionary one in the region and is today the largest and most recognized recruitment site for the MENA region. After becoming a mother of 3 boys, and experiencing first hand the challenges parents face in shopping for their children, in 2010 Mona launched a second startup Mumzworld.com. This is a concept that is well positioned to revolutionize the way moms shop in the Middle East / North Africa region. Mona leaves behind her a legacy of having built leading global brands and has continued this legacy with mumzworld - a brand that is fast becoming synonymous with faster, easier and more cost effective shopping for the Mother, Baby and Child segment in the MENA region.