Nadine Mezher is the co-founder and CMO of Sarwa, the first automated investment advisory platform in the Middle East Gulf region. Nadine co-founded Sarwa after years of consultancy in retail strategy and marketing with a track record of successful projects delivered for clients ranging from government entities such as the Office of HH the Crown Prince of Dubai and multi-nationals such as OSN, Nestle… Prior to that, she worked for Dubai Tourism and Commerce Marketing, Government of Dubai in retail strategy and strategic alliances, where she led the management of citywide festivals. Nadine comes from a multi-disciplinary background with over 15 years of experience in management and brand communication across industries. She holds a Bachelor of Business Administration/Marketing from the American University of Beirut, as well as a degree in design from Esmod Paris.