12-years of progressive account management experience, skilled in business development, communication and capacity building. Asma Ahmad is the founder of Zaha. Zaha is a social enterprise which allows people from all over the world and different walks of life to come together and uniquely express their heritage and culture through arts and crafts as well as distinctive interpretations of local cuisines. Asma further elaborates, “Zaha was started in January of 2018 in Dubai, and it reshapes the way we relate to each other through offering immersive cultural experiences; delivered by qualified maestros who are our experience leaders.” In order to diversify experiences, Zaha’s maestros come from a variety of backgrounds and cultures.