A millennial mother-of-2 with 15 years experience in marketing, strategy and business development in leading technology brands across Middle East and Africa. Heba currently leads Business Strategy for IBM Hybrid Cloud and AI unit in MEA, a high growth unit focusing on emerging technology like cloud, Analytics, and Security. She works closely within the unit's leadership team to identify, plan and implement growth strategies externally and internally. During her tenure at IBM she has led large marketing teams, handled multi-million dollar marketing budgets annually, won marketing awards for IBM and demonstrated strong contribution and ROI to the units I managed: -Double digit growth in revenue, Systems Hardware, 1H2015 -Double digit growth in Commerce revenue, Q4 2015 -Double digit growth in Commerce SaaS revenue, 2016 -Double digit growth in my unit's sales revenue & triple digit growth in marketing revenue 2016-2017 -Double digit growth in my unit sales & marketing revenue 2017-2018 -Double digit growth in my unit marketing revenue 2018-2019