Joy Ajlouny is an e-commerce industry professional whose influence in business and entrepreneurship has spanned the globe. Joy is the co-founder of Fetchr, a Silicon-Valley backed Technology Company based in Dubai aimed at solving the "no-address" problem hindering growth in emerging markets. Fetchr uses patented technology allowing people to use their mobile phone's GPS location as their address. Fetchr is the first start-up in the Middle East to be funded by a top venture capital firm in Silicon Valley. Joy, on behalf of Fetchr, was on the cover of Forbes Magazine in the Middle East, which named Fetchr #1 startup in the region. The company has raised $52 million in investment, including a $41 million series B round in May 2017. Prior to Fetchr, Joy founded Bonfaire, an e-commerce discovery platform for luxury footwear and accessories. Bonfaire was acquired in 2013 by fashion e-commerce giant Moda Operandi, owned by LVMH and Condé Nast. While only 2.7% of venture capital funding has been raised by women, Joy has successfully raised funds for two startups from the most prestigious Silicon Valley venture capital firms. This puts her in the top 1% of female entrepreneurs. Joy is passionate about using technology to solve persistent issues in emerging markets, as well as empowering women entrepreneurs to break out of traditional roles, especially in the Middle East.