Executive Leader for customer centricity and spearheading Emaar’s corporate functions including People and Performance, Customer Excellence, Business Shared Services and Corporate Marketing. Demonstrated success in operational & digital transformation, process acceleration and business efficiency improvements. Has expertise to turnaround critical problem areas and maximizing performance by executing strategies and optimizing key processes to achieve major business transformation. Demonstrated strong leadership in Leisure & Entertainment Industry and was driven with utmost outlook for Business Financial Continuity & Stability, Business Strategy & Innovation, Business Development & Expansion, International Brand Positioning and Business Continual Improvement. Accomplished significant financial growth for Emaar Entertainment YoY in 5 years period by driving aggressive revenue targets and executing world-class entertainment projects offering new experiences to attract more residents and tourists in Dubai. Proven results in turn-around situations and crisis management plan. Has rich expertise in Procurement Management, and over 17 years of experience in cost effective management of all operational portfolios related to procurement, warehousing, logistics and administration.