Founded Hot Octopuss in 2011, a London-based company known as a leader for stimulating male products, Hot Octopuss came about after a brainstorm from Adam Lewis. PULSE, its first product, sold out within six months based on word of mouth. PULSE has also spawned some sequels — including the POCKET PULSE, PULSE DUO III and PULSE SOLO III — and has gone on to win several industry awards.