Jackie Marshall-Cyrus FRSA, MA Ed, BSc (First Class Hons), PG Dip Ed, RGN Jackie is Director at Jackie Marshall-Cyrus & Associates Ltd, a boutique consultancy providing ageing and independent living expertise. Jackie works with international governments bodies, agencies, corporates, SMEs and entrepreneurs developing age-related innovative products, services and systems. Jackie is a Registered Nurse and Nurse Educator with over 35 years’ experience. She holds a first-class Bachelor of Science Degree in Nursing Older Adults, and a Masters’ Degree in Education. With over ten (10) years practice, management and leadership experience in the NHS, in May 2008 Jackie assumed the role of Lead Specialist on the Independent Living Innovation Platform at Innovate UK. There she led several high-profile international, national, collaborative, business-led innovation challenges, most notably Delivering Assisted Living Lifestyles at Scale (dallas) 2010-2013 and The Long Term Care Revolution National SBRI Challenge in 2013-2015. Between 2009-2015 Jackie was the UK’s representative on the Ambient Assisted Living Joint Programme, a member of both the Contents Working Group and the AAL Forum Committee. Jackie continues to support innovative organisations and SMEs to develop cutting edge products, services, and systems. She has earned an international and national reputation for being a visionary, inspirational speaker, thought-leader, and ageing innovation expert. Her aim is to forge change in the sector through collaboration across professions, organisations, and industries. Her research interests include ageing sexuality and sexual health, as well as transcultural nursing education. She is the doting grandmother of three grandchildren and an unapologetic challenger of the status quo.