Diana Cheptene
This person is an experienced retail sales professional with a proven track record of success. They have worked at Swarovski for several years, first as a Store Manager and then as an Area Retail Sales Manager. In their most recent role, they managed the retail sales operations of eight accounts in the UAE network, including hiring, training, and identifying talent. They suggested new merchandising directions based on product trends and sell-through, and improved overall customer satisfaction from 60% to 93% in prime malls by maintaining high levels of courtesy and professionalism. They have experience in preparing annual budgets, tracking income and expenses, managing inventory control/shrinkage, and ensuring commercial preparation of pop-up openings, store renovations, and relocations. They have exceeded retail sales goals by an average of 10% every year and 31% in 2017 vs last year, and increased the customer database by employing strategic sales initiatives.