Adam J. Simon (PhD, U. Chicago) brings significant experience as a founder and President / CEO of Cerora. Dr. Simon coordinates all scientific and technology development efforts and oversees business strategy and execution. He is passionate about Customer Development. The company intends to make a major positive impact in brain health assessment globally with an initial focus on concussion. The Company is leading the way in the development and testing of mobile software and hardware technologies required to provide critical, objective, biomarker-based brain function diagnostic information.