Nadine Bitar is an expert and advisor for strategic urban planning and design. She contributes in this capacity to the city planning of major cities in the Middle East and has so far influenced the urban development of more than 40 large scale districts and urban extensions in the Middle East, Africa, and Southeast Asia Region. Mrs. Bitar advises on urban policy and strategies in the United Arab Emirates and the Kingdom of Saudi Arabia .Mrs. Bitar is a is a recognised global thought leader and advocate for ’Place-led 4.0 © a place-led approach she proposed for future resilient inclusive and prosperous urban districts and cities .She is a keynote speaker and advocate on the topic in global and regional forums held by international and regional organisations. "