Cerbușca Viorica is a distinguished leader in Moldova's creative industries, serving as the Executive Director of Artcor Creative Industries Center and the founder of Yep! Moldova. With a PhD in Foreign Languages and Literatures from Universitatea de Stat din Moldova and a background in legal studies from J Sargeant Reynolds Community College, Viorica combines her academic prowess with her professional expertise to foster innovation and growth in the startup ecosystem.As a passionate advocate for digital transformation, Viorica has showcased Moldova's progress in digitizing the cultural and creative sectors at international platforms like OFFF Barcelona. Her commitment to supporting women entrepreneurs is evident through her collaboration with UN Women Moldova, aimed at empowering women-led businesses.Viorica also hosts the StartupFuckup Podcast, where she shares insights and lessons from the entrepreneurial journey, emphasizing the importance of resilience and learning from failures. Her role as an immigration consultant at Commonwealth Catholic Charities further highlights her dedication to societal causes, particularly in education.A true evangelist for the creative industries, Viorica's leadership and initiatives continue to make significant impacts, positioning Moldova as a burgeoning hub for creative and technological advancements. Her work not only supports local talent but also integrates Moldova more deeply into the global creative community.