Georgetta Zgherea is a distinguished professor at the Academy of Economic Studies of Moldova, specializing in marketing and logistics. With a robust academic background, she has made significant contributions to the understanding of advertising impacts, particularly through her research on shock tactics in advertising and their effects on Moldovan consumers. Her scholarly work has earned her an H-index of 1, reflecting her influence in her field through her publications.Georgetta's academic pursuits are deeply intertwined with practical applications, aiming to bridge theoretical research with real-world marketing challenges. This approach not only enhances the educational experience for her students but also provides valuable insights for local and international businesses. Her dedication to advancing marketing practices is evident in her active engagement with both the academic community and industry professionals.In addition to her teaching and research, Georgetta maintains a presence on social media platforms like Facebook, facilitating further outreach and engagement with a broader audience. Her commitment to her field is also demonstrated by her participation in the AD Scientific Index 2024, highlighting her ongoing contributions to economic studies and her standing in the academic community.Contact: zgherea.georgetta@ase.md | Facebook: https://www.facebook.com/georgeta.zgherea/Through her work, Georgetta Zgherea continues to influence the evolving landscape of marketing and logistics, shaping both theory and practice in Moldova and beyond.