Jean-Philippe Diel is a Senior Executive with over 20 years of diverse experience in Consumer Technology marketing and FMCG (beverages), covering both B2B and B2C sectors. He has a solid track record of building powerful iconic brands and driving ROI through the development and execution of innovative marketing strategies that maximize revenue, add value, and increase brand equity. A polymath and an ENTJ, Jean-Philippe is comfortable in both creative and technical environments, adept at bridging the gap between sales, marketing, and R&D departments. He brings strategic thinking and out-of-the-box ideas to his roles, along with an ability to connect with all aspects of business operations. Jean-Philippe's extensive career spans various environments from startups to global corporates across Europe, the Middle East, Africa, and the Asia Pacific. His exposure to a wide variety of markets and business cases, along with his own entrepreneurial journey, has provided him with a deep understanding of the realities of business in a global and multicultural environment. His assignments have been as varied as designing retail environments, finding new export markets, and scouting manufacturing partners in China. As both an architect and a strategist, Jean-Philippe is hands-on and driven by a passion for problem-solving around business development, launching new products and brands, and building retail Brick & Mortar and Digital Experiences. With a keen focus on the online world, it has been at the core of his consulting activities in recent years. Jean-Philippe is also a member of the New Zealand Institute of Directors for 2022, underscoring his commitment to professional development and leadership within the industry.