Roy Koren is a Co-Founder of Senior Market Israel, specializing in Aging and AgeTech marketing consulting. With a background in marketing and business development, he has founded and led various companies, including Vitality Marketing Israel and Faza Heart & Mind Marketing. Roy has also held positions such as Chief of Staff at Orange Israel and Deputy CEO at TheMarker. He is a mentor in the Aging IL community, a member of AARP's AgeTech Collaborative, and a lecturer in Senior Homes and Assistive Living Management studies. Roy is passionate about combating ageism and promoting innovation in the aging industry.