Before Kytera, Assaf Sella was an employee at Wisair as a Senior Algorithms and System Engineer and then at Texas Instruments as the CTO Wireless Connectivity Solutions Israel. He attended the executive MBA program of Northwestern University - Kellogg School of Management in the period of 2010 - 2012. In 2000 Assaf Sella graduated Summa Cum Laude from Tel Aviv University. He did a Masters of science in electrical engineering. Kytera is a startup company that focuses on technologies for the elderly. The behavior monitoring technology provides unique insight into elders'​ activities at home, enabling safe aging for elders and families, and sophisticated big data analytics for healthcare providers. Using AI, it accurately detected and reported emergency situations, as well as enabled self-tracking & assessment of behavioral patterns and changes. The predictive analytics enables early detection and reporting of disease symptoms for caregivers and healthcare providers, as well as proactive smart home for safer living environment.