An experienced entrepreneur specialising in developing specialist digital platforms ranging from B2B, E-commerce to Health and Wellbeing in schools and workplaces. PK founded his own digital agency over 20 years ago and recently founded ‘Amaven’ a company providing specialist sports, fitness, wellbeing and coaching platform. He has worked with several well-known brands such as Manchester United Football Club, Nike, CPL distribution and led the development of many sophisticated bespoke digital platforms. PK is passionate about reducing sedentary behaviour in both children and adults. He is particularly enthusiastic about developing sports skills in children and equipping them to lead active and healthy lifestyles. He recently launched the ‘Young Champions’ Programme to help parents to coach and train children at home. He also promotes entrepreneurship and mentors’ individuals starting their entrepreneurship journey.