The individual has 22 years of experience in the sports industry, with 16 of those years being spent as a professional in rhythm gymnastics and 6 years being spent as a professional coach. They co-founded a sports tech startup called AiSport (website: www.ai-prosport.com). They were previously the Chief Marketing Officer (CMO) of the Golf Federation, and have 6 years of experience in marketing and 3 years of experience in management of teams focused on PR, digital marketing, and customer development. They are a graduate of the Alchemist Accelerator program, which helps startups succeed, and advise on business development and marketing strategies for businesses. Moreover, the person has a Master's degree in geopolitics and international relations, as well as having graduated from a marketing school in Amsterdam.