Georgiana is driving the application of Data Analytics, Data Science and AI in the context of Corporate Audit at Jaguar Land Rover (JLR). She is also overseeing assurance activities over Data Management, Data Analytics, Robotic Process Automation (RPA), Artificial Intelligence (AI), and generally Digital Technologies developed in-house at Jaguar Land Rover. She is also leading JLR's Continuous Monitoring and Auditing initiative that enhances the maturity level of the company's Internal Audit practices. Dr. Marsic has more than 25 years of professional experience dedicated to leading and delivering digital initiatives in the areas of Data Management, Data Analytics, Data Engineering, Data Science, Natural Language Processing, and more broadly Artificial Intelligence. She is passionate about innovation through data and digital technologies, and her working life has been in one way or another dedicated to digital transformation, digitisation or digitalisation in a wide variety of academic and industry sectors: education, publishing, language, tourism, healthcare, energy & utilities and automotive.