Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is co-author, along with 16 leading industry leaders and thinkers, of the SOA Manifesto, which outlines the values and guiding principles of service orientation. He speaks frequently on cloud, data, and enterprise computing topics at industry events and Webcasts. As an independent analyst, he has authored numerous research reports in partnership with Forbes Insights and Unisphere Research, a division of Information Today, Inc. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields. He is a graduate of Temple University.