Juan Pavón (born 19 November 1962) is a Spanish computer scientist, full professor of the Complutense University of Madrid (UCM). He is a pioneer researcher in the field of Software Agents, co-creator of the FIPA MESSAGE and INGENIAS methodologies, and founder and director of the research group GRASIA: GRoup of Agent-based, Social and Interdisciplinary Applications at UCM. He is known for his work in the field of Artificial Intelligence, specifically in agent-oriented software engineering. He has been often cited by mainstream media, as a reference in Artificial Intelligence.