Kriti Sharma (born April 1988) is an artificial intelligence technologist, business executive and humanitarian. As of 2018, she is the vice president of artificial intelligence and ethics at UK software company Sage Group. Sharma is the founder of AI for Good UK, which works to make artificial intelligence tools more ethical and equitable. Sharma has been named to Forbes magazine's 30 Under 30 Europe: Technology list, and appointed as a United Nations Young Leader. In 2018, she was appointed as an advisor to the UK's Department for Digital, Culture, Media and Sport. Sharma's initiatives include Pegg, an accounting chatbot, and rAInbow, a platform to support survivors of domestic violence. She has called for a philosophy of embracing botness, arguing that artificial intelligence should prioritize utility over human resemblance.