Madeline Parra became an entrepreneur after achieving five promotions in less than four years in the digital industry. She co-founded Twizoo, a service that uses Twitter trends to recommend restaurants and pubs to users. Originally from the United States, Parra decided to take the leap into entrepreneurship and leave her previous career behind. Twizoo's service is based on an algorithm that analyzes tweets to recommend places to eat and drink, and has been successful in London.