Marco Brambilla is Full Professor at Politecnico di Milano. His two main research tracks are (1) data science, computational social science, and big data analytics; and (2) model-driven engineering and development.On big data analytics, he is running research projects on large-scale data management and data fusion in multiple contexts, spanning social media, smart city, utility and mobility, commercial events and cultural/art initiatives.On model-driven engineering, he works on MDD, domain specific languages (DSL), web application design, big data analytics, data science and computational intelligence for social networks, IoT and other data sources, crowdsourcing, search engines. He authored the OMG standard IFML (Interaction Flow Modeling Language).He authored the books “Designing Data-Intensive Web Applications” (Morgan-Kauffman, 2002) and Model Driven Engineering in Practice (Morgan&Claypool, 2012) and Interaction Flow Modeling Language: Model-Driven UI Engineering of