Naeema is a leading expert in Equity, Diversity and Inclusion (EDI) leadership. As a Behavioural Scientist she focusses on implementing sustainable strategies that focus on de-biasing systems than people'. This approach enables orgnisations to work more collaboratively in EDI and so move toward growth especially as part of an ESG plan. As Director of EDI, Future of Work and Careers in Henley Business School she led The Equity Effect research project on Race Equity in UK businesses. Naeema created major changes in the EDI landscape which influenced British business and policy as she presented her work to UK Parliament. Her wider research and consulting also include AI adoption and workplaces, GenZ and Four-Day Week. Naeema has written and spoken extensively for publications such as BBC Worklife, Forbes and People Management Magazine on transformations in workplaces. She is co-author of Futureproof Your Career: How to Lead and Succeed in a Changing World addressing these key issues; diversity, technologies and societal impacts, including the impact of the pandemic. She was named as one of the Ifpc-online Top 50 Worldwide Influencers on AI Ethics in and placed 11th in the Global Top Thinkers list by HR Magazine. She is also Principal Practitioner with the Association of Business Psychologists