Ricky Ray Butler is an 18 year digital entertainment veteran and a pioneer in using AI technology to reshape the entertainment and media landscape. In 2008, he founded Plaid Social Labs, which was later acquired by BENlabs. Today, BENlabs is at the forefront of leveraging AI and deep learning to empower brands and creators drive business outcomes through engaged human attention across media, content, and entertainment. Through its acquisition of TubeBuddy, BEN Labs is empowering the 13 million Influencers, creators, and brands on the platform to leverage data driven systems and process to grow their audiences and revenues. Butler serves as an advisor and investor for entrepreneurs and charities who share his relentless quest for disruption and deep learning. Like any data driven creative, Ricky spends his free time creating art no one should see and reading about the myriad of ways data has and can continue to improve the 21st century. Ricky Ray lives with his wife and two children in Los Angeles.