Robert, a serial entrepreneur, came up with the idea for TVbeat after speaking with broadcasters in the Adriatic region. They expressed a need for a new way to monitor TV audience data. TVbeat is Robert's fourth startup. His previous ventures include one that failed, one that was sold, and one that pivoted. Robert has participated in two prestigious incubator programs, Ycombinator in Palo Alto in 2011 with Doublerecall and Techstars London in 2013 with Iptvbeat (which was rebranded to TVbeat). He is passionate about creating new products, innovation, and filling gaps in the market. Robert is known for his ability to lead engineering teams to create extraordinary designs that seem impossible.