Roya is a global advocate for women's health and the founder and CEO of Feminade, a digital health platform re-inventing access to root-cause care for women. The company's initial focus is on hormonal imbalances, which is an area that is grossly misdiagnosed by the current healthcare system and is affecting 80% to 90% of women in their reproductive ages. Feminade is tackling this problem by becoming the first online concierge providing affordable, holistic care to all women through advanced at-home testing, telehealth, holistic treatments, robust data tracking, and education. Prior to this she had over a decade experience as a Business Development professional, building strategic partnerships for startups and Fortune 500 companies in the SaaS and e-commerce space.