Mia Plecic is the CEO and Co-founder of Willow, a US-based company that is dedicated to providing women with convenient and discreet hands-free breast pumps. Willow's innovative technology allows women to pump breast milk without being tethered to a traditional pump, giving them the freedom to move and carry on with their daily activities. The company's mission is to empower women and make breastfeeding a more comfortable and flexible experience. With their innovative products, Willow aims to revolutionize the breast pumping industry and support women in their breastfeeding journey.