Aoife Zakaras-Nally is the Chief Marketing Officer at Elvie, a health and lifestyle brand focused on developing smarter technology for women. At Elvie, they are dedicated to creating extraordinary products that enhance the health and lives of women at all stages. Their award-winning product, Elvie Trainer, is an app-connected Kegel trainer designed to strengthen the pelvic floor through fun, five-minute workouts. As a core member of the executive team and reporting directly to the founder, Aoife leads marketing, communications, and e-commerce globally. With a wealth of experience in senior marketing roles in the beauty and tech sectors, Aoife is a strategic marketer known for executing world-class product launches and driving commercial success. She also serves on the global leadership team for Elvie, a leading femtech scale-up, overseeing a global marketing team across Europe, the US, and Asia. Prior to Elvie, she played a pivotal role in establishing Dyson's personal care division in the NEU region, starting with the successful launch of the supersonic hairdryer.