ADA brings financial services to unbanked women in Latin America through a conversational chatbot via WhatsApp. The bot allows her to receive microcredit, while supporting her in the understanding of her finances. ADA sells its bot to MFIs (micro-finance institutions) as a B2B2C SaaS product, helping them reach new borrowers, while offering their active clients an easy and supportive way to pay back their loans.

Headquarters: European Union (EU)
Technology: Assistive technologies
Industry: Innovation, Technology, and Research