NERD Beverage Corporation Company
NERD Beverage was founded by a young college student trying to get into medical school. His biochemistry professor and he developed a formula designed to help students focus, stay alert and have more mental acuity, Not just caffeine and sugar, the drink has natural ingredients that help the brain function, enhance memory, and stay focused. (The name ""NERD"" is copyright protected for beverage and is highly sought after.) According to the National Marketing Institute (NMI), 71% of adults are concerned about memory loss and cognitive function; or 168 million people in the US. People are looking for ways to address these concerns; including vitamins, cell therapy and now NERD. a great tasting, inexpensive product… a natural “focus” beverage. In 2012 this market was $65.8 billion and is projected to grow to $84 billion by 2015. Coca Cola just purchased 17% of Monster for $2B. Over the past several years NERD has been able to overcome adversity and is now poised for growth with the infusion of capital. The board has decided it is time to raise major capital so that they don't run out of product and can grow. The biggest complaint about the NERD Brand is when and where can I get more. They have a great management team, great margins for profitability and a sales plan developed by and ready to be implemented by former PepsiCo executives. “It's been exciting working with the Nerd Focus brand. They have created a brand identity and consumer loyalty that all consumer products desire. I think Nerd Focus has an opportunity to create a new beverage category: mental acuity. To put that into perspective, Gatorade, Red Bull and 5-hour Energy also created new beverage categories. ” - Gary Levzow, Former Executive VP PepsiCo - Summation: - NERD has a great story and great product. - NERD has a proven sales history (over $1M per year) - NERD has competitive margins (58%) - NERD has proven leadership and a ready-to-go sales strategy and team. - NERD needs production ca