Friendz None
Friendz is a startup that specializes in digital marketing. They aim to encourage web users to promote brands they love by participating in creative campaigns tailored for each company. Users are rewarded with virtual credits that they can spend on e-commerce, but they must have a genuine interest in the product or service being promoted. Friendz verifies and approves user-generated content before it is published to ensure high quality. The company addresses issues such as information overload and banner blindness by identifying customer preferences and understanding how they react to market supply. Friendz leverages the emotional connection between products or services and social network users to increase brand value. It is the first marketing platform that allows companies to turn customers into influencers. Friendz also provides useful data for qualitative and quantitative market research.