Mandom Corporation ^{R&D and Labs}

Mandom Corporation is a Japanese manufacturer and distributor of hair care, skin care, perfumes, and deodorants. The company was founded in 1927 under the name Kintsuru Perfume Corporation and changed its name to Mandom Corporation in 1971. Mandom conducts its research and development focusing on three areas: 1) hair and scalp, 2) skin, and 3) body odor/antiperspirants. These three areas vary greatly from person to person depending on differences in ethnicity, gender, age, lifestyle habits, climate, and natural regional features. With this, there are as many inherent consumer wants as there are different situations each individual is experiencing.